Creative Logo Design Process by Poogle Media

• Dolly Sancheti - Poogle Media
• 26th Jun, 2018
• Dose of Design

It takes wisdom of hand and mind mapping to desing a perfect memeorable logo design.Take a peak look though at our creative logo design process.

Gist :
At Poogle Media, the first to step to logo design process is the Gist phase were the client discovery and objectives are defined. A brief set of logo questionnaire is sent out to know the marketing goals, design needs and mostly importantly what a client wants from their new design. The logo questionnaire outlines specific branding quires to know if the brand needs a redesign or is it a completely new design. The design brief also collects Clients branding ideas for a specific reference focused on the desired results of design.

Data Driven Design:
Logo design is heartbeat of Poogle Media and we put our best marketing minds to research and analysis focused on client’s competitors, market trends, product or service differentiators, the history of the business, the future, the current brand, and brand aspirations. The data has direct contrast with design to obtain desirable results, from service or product behavior, the audience exposure and awareness is analyzed.

Brainstorm:
Putting are best minds we determine the primary function of logo Design. A logo represents brand through the use of shape, fonts, color and images. Boost recognition is defined during the thought process. We review research data and analyze if the company is new or competing in a field with a lot of other players. Having a strong logo can help clients recognize brand more readily. Concepts are created to achieve memorability. Consumers shop with their eyes and logos can be easier to remember than names, products and services. Over time, a customer comes to associate logo with company. We define the touch points of trust factor. Part of bringing in and keeping clients is based on their willingness to trust the product or service. A solid logo that conveys honesty and integrity can help put clients at ease. We explore the methods to enhance admiration, creating concepts that strike the relationship between customers and company’s product or service. We were are thinking caps on and let the concepts drool to achieve the unique concept.

Ideate Design strategy:
We ideate on different concepts and achieve design staragey through multiple designs. Several creative idea are expressed through different fonts, shapes, colors that helps in pinning down the design strategy. For each concept, a custom design layout is approached,  analyze the color pshcycology and desirable shapes. We let the ideas marinate and reflect.

Sketching :
Creative design concepts are put to test by sketching on paper generating a strong set of possible directions before narrowing it down to two or three. We handcraft each element carefully designs to meet the marketing and branding goals.

Rendering:
The most effective ideas are developed in digital format. The rendering stage involves transferring these options to Adobe Illustrator, to Adobe Photoshop, and printed to PDF for the presentation.

Review:
We send the creative logo designs each with logo story which is brief write up on how we have arrived on logo concepts. A write up for the logo is visual brief that helps clients quickly to pin down the design.

Revise:
This involves finalizing an option or making revisions until exactly the right direction is reached. The aim is to create a visual identity that works for the respective business, and for decades to come, so there’s always flexibility here rather than the need for an immediate “yes” or “no.”

Presentation:
Each design is shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — on a phone app, billboard, signage, clothing, etc.). Then it’s over to the client to consider the designs and prepare feedback based upon how the ideas fulfill the brief.

Brand Guide:
Different themes and color set are complied as pdf and sent to the client.

Delivery:
The logo design files - ai, CorelDraw, psd, and all global supporting files are sent to the client

Written by Dolly Sancheti

Writing off from the desk of Poogle between the fun at work and zillion cups of Coffee! Share the creative bombs & forget not to subscribe to our awesome and saucy news!